Merchandise Collection Management 

 

Why it matters​​​

Merch booths at events have not only become commonplace; they are expected by attendees.

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A merch collection with low quality items, weak design, or poor variety can end up being a nightmare of unsold inventory and unhappy customers.

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No merchandise at all is a huge missed opportunity for profits as well as marketing.

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On the other hand, a well curated merch collection can significantly increase revenue, as well as boost brand and event recognition. Every souvenir sold is a constant reminder of good times to the customer, and a piece of marketing going out into the public eye.

 

Over the past several years we have set up our retail booth at hundreds of western events including rodeos, stock shows, equine events, and trade shows. Through our own sales data, observing how the official event merch booths succeed and fail, and talking directly to customers, we have a deep insight into what makes a successful merch collection. 

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We want to use all of our experience to help events and organizations maximize their revenue potential.

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FULL SERVICE

Strategy - Design - Fulfillment

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STRATEGIC PLANNING

We start out with a consultation to get to know you, your customers, and your needs.

What's your event or organization? What's the average age range of your customers? What time of year is your event? etc. The better we know you, the more successful we can make your merchandise sales.

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You can have as much or as little input into the designs and merchandise pieces as you like. If there's a particular piece that is a tradition, a design that you really want to see happen, special colors etc. we will include those in the collection.

 

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DESIGN

Next I would design a collection that fits your budget. The collection will have digital mockups for each piece, include quantity and size breakdowns, cost and suggested retail. The designs will be based on your logos and slogans to reflect the culture of your organization and be geared towards your customer base. Once we get through edits and the collection is approved, the mockups could then be used for promotion and presale.

 

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Sourcing and Fulfillment

After we have an approved product list and design collection I would begin production and sourcing with my network of trusted, quality suppliers. Any graphic apparel would be made in house using our premium apparel.

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package benefits

Convenience of design and fulfillment of all merchandise in the same place​

Average of 10% discount on apparel pricing

50% discount on design services

We work with any size budget

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Ideally we would handle everything top to bottom in our full service, but you can also pick and choose which services or specific products you would like our assistance with.

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